The amount of options we have for posting content on the internet is ridiculous. Every major platform out there (that you’re probably already on) supports video in some way.
Twitter, Instagram and Snapchat are all stellar for short videos and sneak peek clips. Facebook Live and YouTube are phenomenal options for long-form videos, ads, interviews and anything else you can think of.
One of the best things about having all these options for video and live streaming as a business owner is that this stuff isn’t going anywhere anytime soon. Check out our infographic for some insanely compelling stats that are going to make you want to get up and start recording immediately.
Creating videos and video marketing is far beyond an “up-and-coming” tactic at this point. It’s here and it’s getting more powerful by the minute, especially when it comes to:
- Telling your brand story
- Building relationships
- Explaining your value prop
- Growing awareness for your business/products
- Staying connected with an ever-evolving mobile audience
Video is now an invaluable tool for helping business owners convert customers and increase engagement no matter what your business does. Find the platform that makes sense for your business — the place where your audience hangs out — and start providing them with the content they’re looking for.
Own an auto shop? Start making how-to / tutorial videos on YouTube for basic at-home car maintenance. Have a salon? Create short before-and-after videos / boomerangs on Instagram featuring your clients. Sell makeup? Ask your customers, friends, and family to send you questions or challenges in regards to the products your selling. Then go and fire up Facebook Live and prove in real-time that your products are capable of everything you say they are.
Creating content isn’t easy. It requires a lot of creativity and a lot of hard work. That’s why so many people don’t make videos. But their lack of effort is yours for the taking. All the audience your competitor is missing out on because they don’t want to take the time to figure out how to do video is yours for the taking. Be yourself. Be real. Just get out there and try.
That’s what we’re doing. If you haven’t seen already, we’ve got a YouTube channel where we publish:
- A weekly vlog
- 7-Minute Saturdays (marketing) Videos
- Tags, Challenges, and Games
We started the weekly vlog, ZCM Vlogs, because we want to document our journey from the bottom up. We know it takes time to make it big so we’re going to make the most of the time by showing other small business owners we’re in the same boat, we don’t always know what we’re doing, but we’re going for it anyway.
7-Minute-Saturdays is a bi-weekly series where Nick and I sit down and film a 7-Minute video covering topics related to marketing, web design and small business ownership. We share our knowledge and are working on developing a rapport with our audience so we are having consistent conversations with people.
We want this to be all about communication. We want to know what we can film that will help you out with your own marketing and business efforts and then we want to give you the answer in video for free.
Our Tags, Challenges, and Games playlist is where we show our less serious side (not that we’re very serious to begin with) and just film the weird, fun, and crazy stuff we do to cut loose and ensure we’re promoting a healthy, creative, team vibe at Z Coast.
Check us out if any of those things appeal to you, we truly appreciate it if you do.
Have a suggestion for us? Drop it in the comments below or shoot us an email: firstname.lastname@example.org.
Thanks for stopping by the blog this week!
- New blogs go up bi-weekly on Tuesday
- New vlogs go up weekly
- New 7-Minute Saturday episodes go up bi-weekly on Saturday
- Podcast coming soon!