Name a day of the week and just about anybody can guarantee their email inbox is overflowing with messages.
We are all constantly bombarded with emails upon emails that do little for us besides giving us some boxes to tick as trash when mid-afternoon rolls around and the office is quiet. But…
Every now and then we get an email that’s so good not only do we read it, we share it with friends and tell them why they should subscribe, too. They’re top-notch and often breathe new life into our inboxes. For that, we are thankful.
What separates a top-notch marketing email from the rest of the pack?
Top notch email marketing campaigns are often
- Cleverly written
- Filled with interesting graphics
- Personalized & responsive
They also tend to feature a meaningful and highly actionable call-to-action (CTA). If marketers are going to fill our inboxes with messages there better be a point. Right?
12 Examples of Excellent Email Marketing
We know you already get enough emails and it’s not easy deciding if you should subscribe to another list. However, if you’re feeling froggy, we’d love to show you some of our favorite email marketing examples just so you know they’re out there and can get in on the good stuff too.
- Blue Bottle Coffee
Blue Bottle Coffee is the bomb. They’re all about delivering the most delicious and sustainable coffees they can find right to your doorstep. And their emails never fail to deliver a delicious experience in your inbox.
It’s a win-win.
- Charity Water
Charity Water is a non-profit organization near and dear to Paige’s heart. For those of you unfamiliar with Charity Water, they’re a non-profit whose mission is to bring clean and safe drinking water to people in need around the world.
Their newsletters keep you in the loop regarding current projects and where your money is going if you’ve donated. They also have a knack for delighting subscribers with the occasional “profile feature” email as seen in the example below.
- Paperless Post
“Paperless post helps you create online and paper stationery that reflects your individual aesthetic.” Their dedication the helping customers create distinct and custom designs that make it easy to communicate on any occasion consistently comes through in their emails.
Any Paperless Post email we’ve ever received has been so easy to skim and so pretty to look at it’s ridiculous. Enjoy!
“Litmus makes your email better.” Truth.
Of course their own email marketing messages are going to be fantastic. The example below features a solid content hierarchy that looks great on desktop and mobile. As it should.
We wouldn’t be surprised at all if you say you’ve heard us say it before but we’re total fangirls and fanguys of Moo and their newsletter (or any other email they send).
Who can say that getting something called The Moosletter on a regular basis isn’t dope? No one. If you’re not subscribed you’re missing out.
Every time an REI email hits our inbox we’re ready to lace up our hiking boots and head out into the wild. So in short, they know exactly what they’re doing with their marketing. Respect, REI, respect.
Everything about this email example is great. Icons, images, typography. Name any element of the email and it’s just great. We’re taking notes too.
Huckberry delivers some seriously cool gear and some seriously good deals. It’s one of those sites that you have to sign up for before entering but it’s totally worth it. Promise.
We’ve been members for 2+ years now. We’d never recommend something without trying it ourselves first. The Huckberry newsletter (featured below) is amazing and often inspires us to lead more adventurous (and stylish) lives.
- The Hustle
We only discovered The Hustle recently and my word how did we not know about this before? The copywriting is phenomenal and it’s a treat every day when the email hits our inboxes with all the tech and business news we need for the day.
The Hustle is the best we’ve ever seen at writing personal, in your face copy that resonates with their audience. Plus, everything they write is just plain fun to read.
Hat’s off to the copywriters here.
- Spartan Race
If you’re never really sure what to do once you get to the gym or you’re just looking for a little motivation in your life, we highly recommend subscribing to the Spartan Race Workout of the Day email.
If you’re looking to go to school in the art of writing copy and crafting CTAs that inspire people to get off their butts and change their lives, we highly recommend subscribing to the Spartan Race Workout of the Day Email.
Modcloth does a phenomenal job with their CTAs. They’re easy to spot and easy to click whether you’re at your desk or on your phone. Their copy is always light and airy which is perfectly on brand. Love.
One: Chipotle’s emails are packed with just as much flavor as their burritos.
Two: Chipotle’s subject lines never disappoint. The sub for the featured email below was: “The Best Tasting Email You’ll Receive.”
Three: Sorry for making you hungry.
How to showcase a featured product via email?
This email is a prime example of how to do a product feature email. It’s also an excellent example of CTA basics:
– compelling copy under 5 words
– contrasting colors
– clear message
These are just a few of our favorite emails. We could go on all day but nobody’s got time for that.
We will stick around long enough to say that these examples all have a resounding message though: Don’t just follow best practice when it comes to your emails. Throw in some personality too.
Sometimes we get so wrapped up in sticking to best practices that we forget how email best practices get to be best practices in the first place. In order for best practices to be established in email marketing, there must be email specialists out there who aren’t afraid to push boundaries and try new things.
Take notes from the examples above and try experimenting with your emails. Toss in a GIF every now and then like Moo or get a little saucy with your copy like The Hustle if it’s on brand and you think it’d work with your audience.
Have a question or just want to share some of your own favorite email marketing examples with us? Drop it in the comments. We’ll be like besties sharing secrets. But on the internet.