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Bounce Rate Basics for Online Business Owners

Have you ever visited a website, thought to yourself “nope,” and left immediately? That’s called bouncing and if you say you haven’t done it you’re a liar. Everybody’s done it.

If you manage an online business, you’ll soon discover that bounce rate is one of the most important metrics for you to keep up with and constantly work to improve.

Too busy with all the other aspects of running your online business to deal with things like improving the bounce rate of your website? Don’t sweat it. We can work on improving bounce rate for you.

 

Bounce-Rate-Basics-For-Online-Business-Owners

The Definition of Bounce Rate

Bounce Rate as defined by Google Analytics is:

“The percentage of single-page visits (i.e. visits in which the person left your site from the entrance page). Bounce Rate is a measure of visit quality and a high Bounce Rate generally indicates that site entrance (landing) pages aren’t relevant to your visitors.”

A visitor can also bounce from your site by

  • Clicking on a link to a page on a different website
  • Clicking the back button to leave your website
  • Closing an open window or tab site
  • Typing a new URL
  • Session timeout

It’s important to understand your bounce rate because Google takes it into account when determining how to rank your site. But it signals some other things as well.

 

Why-Does-Bounce-Rate-Matter

Why Does Bounce Rate Matter?

In addition to having a leading role in how your site is ranked in search engines, bounce rate also signals how you can expect your online business to do in sales each month. If a lot of people visit your website and bounce before they get to your product pages, the less online sales you’re going to make.

Ouch.

It doesn’t matter what kind of online business you’re running. You never want to scare visitors off with confusing copy or ancient web design. Everybody knows that.

However, there are more factors that affect bounce rate than the design of your site and the copy on its pages.

 

How-To-Make-A-Website-Unbounceable

How To Make A Website Unbounceable

Unbouncable is totally a word for the purpose of this post. Just go with it.

First things first, make sure you’re aware of everything that can affect bounce rate on your website:

  • Purpose of the page
  • Type of audience
  • Links to external sites
  • Landing page design
  • Landing page message
  • Page load time
  • Pop-up ads
  • Search engine ranking of page (pages that rank highly for irrelevant keywords have high bounce rates)

After taking all of that into account, you can then take some extra steps to improve the amount of the time people are spending on your website.

  • Above all else, the trick is to make sure you’re providing interest and relevant content to your audience.

    For example, if your online business is all about camping gear, make sure you’re describing the benefits of your products specifically to the people you want to appeal to: campers, hikers, outdoor enthusiasts, etc. Use your blog to provide camping tips, how-tos, and best of lists that shoppers will find useful when browsing for new gear and planning trips.

    Always keep what your audience wants in mind when putting any and all copy on your website and landing pages.

  • Even though we said it isn’t everything, design still counts for something. If your web design is easy on the eyes and relevant to the theme of your product line, visitors are more likely to stick around and engage.

    You should make it a priority to design a clear navigation path/menu system. The less clicks visitors have to make to get where they want to go, the less likely they are to bounce. We’re lazy creatures when you get down to it.

    Pro tip: It’s also a good idea to put a structure in place so that any external links you have on your site or in your blog posts open in a new window.

  • Utilize call-to-action buttons. Calls-to-action or CTAs help guide people through your website and shows them what to do next. CTAs make it easy for people to take the action they hopefully came to your site with intentions of in the first place.

    Your CTA should always have a clear directive and be easy to click on. No surprises. In our opinion, the less pop-ups, the better.

What have you learned from analyzing your bounce rate? What tactics, tricks, or tips have you used and witnessed success with? Share your experience in the comments!

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15 SEO Tools To Help You Take Command of 2017

As online marketers, bloggers, and small business owners, SEO is important. Why? Because no matter what your website is about, you’re competing with a hefty number of other sites for traffic from search engines.

Fun fact: there are 1.2 billion websites on the internet right now.

If you’re a beginner to SEO or you just want to increase your site traffic, this post is packed full of incredible SEO tools and services that will help you crush the competition in 2017 (if you use them right).

How can we help you with your 2017 SEO and marketing?

Let’s dive in!


Best SEO Tools and Services of 2017

  1. SEMrushSEMrush is not your average SEO tool. It’s often the first choice on everybody’s wish list because they’ve taken competitor research to a whole new level. SEMrush provides over 20 ways (stealth tactics) to research your competition and their SEO strategies. Paid
  2. Screaming FrogWhat? You need another reason to try Screaming Frog besides the cool name? Okay, no problem. Screaming Frog’s SEO Spider software uses an algorithm, not bots, to help increase your visibility in search results.  Freemium
  3. Ahrefs –  Out of all the SEO tools out there, Ahrefs Site Explorer is the best among backlink analysis. They also have a nifty Content Explorer that searches the web for the most popular content for any keyword or topic. Freemium
  4. MozMoz offers several SEO research tools and link management tools designed to help you launch a top-notch SEO campaign. It’s a resource center, a complete toolkit, and great for all users. It’s the complete package.  Freemium
  5. BuzzsumoThis SEO tool should be in your toolbox for the following reasons: 1.) You can use Buzzsumo to set up alerts on keywords, brand names, links, and author names. 2.) You can track competitors and analyze their content. 3.) Their Sumo mascot. Paid
  6. Keywordtool.ioIf you want a free SEO tool that’s quick, simple and similar to Google Trends, try Keywordtool.io.  You can utilize this tool for Google, YouTube, Amazon, Bing and App Store keywords. It comes in handy as a long-tail keyword research tool too.  Freemium
  7. GetstatSix words: Limitless rank tracking and SERP analytics. And the Wizard of Moz himself (Rand Fishkin) recommends it so you know it’s good.  Paid
  8. Long Tail ProLong Tail Pro was already a highly recommended SEO tool. Then they went through an ownership change, made the decision to be cloud-based, and now this SEO tool is 10x faster and 10x easier to use. Try it. Paid
  9. Google Search ConsolePowerful and simple to use, Google Search Console is a free SEO  tool that helps you visualize how your site appears in search. It also supplies you with crawling errors, HTML improvement suggestions, and more.
  10. UbersuggestThis is another neat little alternative to Google Trends/Keyword Planner or Keywordtool.io that provides you with keyword ideas that are organized alphabetically and visually based on preference.

    Another Fun Fact: We used Ubersuggest for this post today! Free
  11. SEOquakeSEOquake is a browser extension that packs a punch. This free online SEO tool simplifies on-page SEO audits, provides you with page data and metrics, and allows you to export all of your data into one file.  Free
  12. ImpactanaIf you’re creating content with SEO in mind this tool is perfect for you. It’s similar to Buzzsumo in that it shows you the most popular content based on social popularity, but it does more than that. Impactana also shows you the most popular content in terms of links the content gained. Unique and useful.  Paid
  13. SEOptimerDo you know how well your overall SEO is performing? SEOptimer can give you the answer. Knowing how good or bad your SEO is doing tells you what you should keep doing and what you should change up. Take a look at your on-page metrics. It’s Free.
  14. MajesticMajestic takes you on a deep diving expedition into SEO and link analysis. Don’t worry though, all your data can be organized into easy-read reports for improving your SEO. Paid
  15. Answer The PublicEverything about the SEO tool is awesome from the old guy who judges you while you work to the content ideas it helps you generate from your seed keywords. Ask the Seeker. Free

Whether it excites you or makes you queasy, SEO is a big part of your online business. It’s the largest source of free organic traffic, leads, and customers available to you.

Don’t blow it. The 15 SEO tools and services we listed in this post will help you improve in 2017 if you use them. It’s your time to shine.

Did we forget something? Feel free to share your must-have SEO tools in the comments below. Have a question about your own SEO strategy? Think we can help? Talk to us today!

 

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7 Must Try Backlinking Tools

Do you have an SEO strategy that will propel you to the top of Google?

Creating high quality content is crucial to claiming your spot as a top search result but focusing on link building is just as important (and often overlooked).

The good news is that the more content you create, the more likely you are to naturally generate backlinks to your website. You just have to remember there’s no guarantee when it comes to claiming the top spot.

Backlinks have remained a top search engine ranking factor throughout the years so it’s important to develop a solid strategy when it comes to building up your backlinks.

What’s the best way to do this? Honestly, it all depends on the type of website you have and where you stand when it comes to SEO. Regardless of what you believe when it comes to SEO, you have to dedicate time to learning about all of the great backlink resources out there if you want to generate positive results.

Below, we’ve assembled a list of 7 tools you can use to get backlinks to your site. If you use them right, any of them could have a massive impact on your website’s ranking.

 

BuzzStream

BuzzStream is a fantastic link building tool dedicated to helping users build relationships. They make it crazy simple to do email outreach and we all know how challenging that can be.

Think about it. How many emails do you send every day? How many do you send every day and then forget about? It’s something we’re all guilty of so don’t beat yourself up too much but it’s a huge waste of time and money.

But with BuzzStream, you can keep track of all your conversations.

BuzzStream automatically saves your emails and tweets and lets you set reminders to follow-up. You’ll never lose track of a conversation or project again.”

You shouldn’t expect every email you send to generate a positive response but you can expect to save time and improve your process. Back to talking about backlinking…

Buzzstream will also help you:

“Speed up the research process. Easily navigate prospect lists, add contacts to your campaign, and automatically gather website and social metrics – so you can spend more time doing great work and less time in spreadsheets.”

Buzzstream takes the stress out of building backlinks. If only they offered a free version for startups…anyway, moving on.

 

Open Site Explorer

Open Site Explorer has been around for 6 years now and it’s still one of the most underrated backlinking tools on the internet.

Developed by Moz and freely available to anyone who wants to use it, Open Site Explorer is the perfect tool for “developing a high quality inbound link profile.” With Open Site Explorer, you can find link building opportunities, research backlinks, and discover problematic links.

The linking data available with this tool is powerful stuff. You just paste a URL into the search bar and get instant access into that particular link’s domain authority, page authority, established links, just discovered links, and social likes and shares from Twitter and Facebook.

Since all that’s required is a URL to use Open Site Explorer, it’s an excellent resource for checking competitor websites in addition to your own backlink strengths and weaknesses.

You can run up to three reports a day for free, but if you want more you have to sign up for a Moz Community Account (which is also free). However, if you want unlimited data and unlimited reports, you’ll need a Moz Pro Account, which isn’t free.

If you’re looking for an insanely easy backlinking tool to use that provides you with all the basics (for free!), Open Site Explorer is a great place to start your backlinking journey.

Ahrefs

Ahrefs provides a variety of tools that help you better understand your backlinks. It also gives you a pretty clear overview of what your competition is up to these days.

One of the top features of Ahrefs is the Positions Explorer. You can use Positions Explorer to “reveal every keyword your competitors are ranking for in search engines.”

With this, you can also see things like which of your competitors pages are ranking highly, how much organic traffic they’re getting, how much paid traffic they’re getting, the keywords they pay for when running ads, and the landing pages where they send traffic.

Of course, the star of the show here is the Ahrefs Alerts tool. Anytime someone mentions your business on the internet, or any keywords you’re monitoring, you’ll know about it with Ahrefs Alerts. You can also keep up with competitor mentions.

 

Check My Links

Check My Links is a Chrome extension and it’s a very simple tool to use for building backlinks. It’s not the sexiest tool on this list but it’s still useful.

One of the easiest ways to build your backlinks bank is by pointing out broken links on other websites (politely and to the appropriate person) and suggesting the broken link be replaced with one to your website.

Check My Links exists to make this easier. When the extension is enabled you can check the status of every link on a webpage. Links that are active will show up as green. Links that are broken will be displayed as red, notifying you of the backlink opportunity.

If you’ve never tried broken link building before don’t let that stop you from giving it a try now. You might be pleasantly surprised at how effective it can be.

 

Linkody

Linkody, not dissimilar to Ahrefs,  gives you numerous tools  that help you with your backlinks in addition to keeping up with your competitors.

To help your backlink game you have to stay up-to-date with what’s going on in your industry and what your competitors are doing. How do you do this? Use Linkody!

Linkody can tell you all about where your competitors are getting backlinks from, give you valuable insight into their link building strategy, Moz Domain Authority and so much more.

Utilizing Linkody’s 11+ features allows you to perfect your own backlinking strategy based on what your competitors are doing so you’re never outranked.

Bonus Points: You can connect your Google Analytics account to Linkody to get even more backlink data than what the software already provides.

 

GroupHigh

Using GroupHigh isn’t very easy but that’s not a bad thing. This backlinking tool is a little more complicated to use than the others on the list because it has so many features.

You can get started using GroupHigh’s Blog Search Engine by entering in some keywords based on your industry. For example, if you’re in retail and sell shoes, you might type in keywords like men’s athletic shoes, women’s wedge sandals, kids shoes on sale, and so on.

Once you get your results you can filter by last post date and domain authority to ensure you’re reaching out to active blogs and are considering blogs with a strong reputation.

You’ll also get the ability to track your results from an impressive dashboard. This gives you a clear view of what’s working, what isn’t, and how you can adjust your approach for (continued) success in the future.

GroupHigh definitely takes some getting used to but once you’ve got the hang of it you’ll be hard-pressed to find a tool that gives you more insight into your website’s SEO, social analytics, and link building.

 

Whitespark

If your priority is geared towards optimizing and managing every part of local search, Whitespark is the tool you’re looking for.

An example of this would be searching the term “Atlanta breweries” in Google which returns some of the best beer options in the state capital including Sweetwater Brewing, Orpheus Brewing, Second Self Beer Company (personal fave!) and others.

These results are very different than the one’s you would get if you searched the term “Portland breweries”. It’s also a very different batch of results than you’d get just searching the term “breweries” in Google.

Whitespark is built for making the most out of local SEO. This is what it can do for you:  “Improve rankings, drive business, and fast-track your success in local search…”

This tool is your best friend in that it saves you a ton of time and helps you narrow your focus to be successful in your local SEO strategy. Whitespark also helps users find things like guest blogging opportunities, professional organizations, and directories.

Opportunities like these can help put you in a position to build high quality backlinks to your site in addition to improving your rankings for local search terms.

The Beginning of the End

SEO and backlinking doesn’t have to be as complicated as it sounds. If you take the time to create the best content that you can, content that’s relevant to your business niche, it’s actually very simple to develop a solid backlink strategy.

In fact, it’s easier now than ever before with all the tools available out there for everything from local search optimization to social media marketing solutions like Buffer.

We talked about 7 awesome tools in this post but you don’t have to use them all. It only takes one to make a positive impact so find the one that works best for you and get to work improving your backlinks.

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Why Isn’t My Blog Getting Traffic?

Why isn’t my blogging getting me any site traffic? Have you been asking yourself this question a lot lately? No worries, we all ask ourselves this at least once over the course of our blogging careers.

Blogging takes hard work, some good ol’ fashioned elbow grease if you will. So if you find yourself wondering where all the readers are at, this post is for you. We’ve put together five of our favorite blogging tips to help you build your blogging strategy and bring readers to your site.

5 Good Reasons Nobody Is Reading Your Blog

 

1.) Your blog content isn’t search optimized.

Each blog post you publish is another page for the search engines to index. The more content you publish the more opportunities you have to show up in someone’s search results.In fact, the average company will see a 45% growth in traffic when total blog posts increase from 11-20 to 21-50 blog posts. And the cool thing is, your posts will keep driving results as time goes on because they’ll continue to show up in search results long after they’ve been published.

However, you’ll get much better results if your content is Search Engine Optimized (SEO). If you haven’t really thought about your SEO blogging strategy yet, now might be a good time to do so.

2.) You’re only blogging about your products or services.

Self-centered blogging won’t get you anywhere with your readers. Your blog should provide value to the people who take the time to read it. That means you need to provide them with content that matters to them.

If your visitors don’t know anything about you, they don’t give a crap about your products and services. They give a crap about what you and the products or services your provide.

It’s cool when you want to announce a new product or an award you won. But that’s best done over your social media accounts, an email newsletter, or in a separate company news blog. If you want to attract readers to your blog, provide them with valuable content that’s relevant to them. This is probably the most valuable blogging tip we can give you.

3.) Your copywriting is boring.

Not everybody is promoting the sexiest of products or services (you know, like SEO Consulting) but that doesn’t mean our content has to be boring. Interesting and engaging writing is one of the easiest ways to make your blog content stand out from your competitors. If given the choice between two equally informative blogs where one has boring copywriting and the other has engaging copywriting, I’m sure as shootin’ going to read the more engaging blog.

Your content can still be credible and helpful without sounding like the essays you had to write Freshman year. Be conversational, have fun, sound human. Good grammar and spelling won’t hurt your cause either.

4.) You don’t follow a publishing schedule.

Here’s the thing: even if you do convert those casual readers into loyal subscribers and customers using beautifully crafted content, they aren’t going to come back for more if there isn’t…well, more. Getting people hooked on your content but failing to publish regularly is a great way make them lose interest. Why should they visit your blog if there isn’t anything new and exciting waiting on them when they do?

Pay special attention to this blogging tip:

Editorial calendars are your friend! Create one and schedule out your blog posts for the month. If you’re low on time just start with publishing one post per week. The important thing is that you’re putting something out regularly.

5.) Your blog isn’t optimized for social sharing. 

If you want to bring more readers to your site let the readers you already have help you out. Add social sharing buttons to your posts so visitors can help you share your content.

Social sharing helps expose your blog posts to new audiences you may not have reached otherwise. You can also do things like add a little imagery and include attention-grabbing headlines that compel people to share your posts.

A little hard work goes a long way in the blogosphere. Just stick with it. It won’t be long until you start seeing results!