Why isn’t my blogging getting me any site traffic? Have you been asking yourself this question a lot lately? No worries, we all ask ourselves this at least once over the course of our blogging careers.
Blogging takes hard work, some good ol’ fashioned elbow grease if you will. So if you find yourself wondering where all the readers are at, this post is for you. We’ve put together five of our favorite blogging tips to help you build your blogging strategy and bring readers to your site.
5 Good Reasons Nobody Is Reading Your Blog
1.) Your blog content isn’t search optimized.
Each blog post you publish is another page for the search engines to index. The more content you publish the more opportunities you have to show up in someone’s search results.In fact, the average company will see a 45% growth in traffic when total blog posts increase from 11-20 to 21-50 blog posts. And the cool thing is, your posts will keep driving results as time goes on because they’ll continue to show up in search results long after they’ve been published.
However, you’ll get much better results if your content is Search Engine Optimized (SEO). If you haven’t really thought about your SEO blogging strategy yet, now might be a good time to do so.
2.) You’re only blogging about your products or services.
Self-centered blogging won’t get you anywhere with your readers. Your blog should provide value to the people who take the time to read it. That means you need to provide them with content that matters to them.
If your visitors don’t know anything about you, they don’t give a crap about your products and services. They give a crap about what you and the products or services your provide.
It’s cool when you want to announce a new product or an award you won. But that’s best done over your social media accounts, an email newsletter, or in a separate company news blog. If you want to attract readers to your blog, provide them with valuable content that’s relevant to them. This is probably the most valuable blogging tip we can give you.
3.) Your copywriting is boring.
Not everybody is promoting the sexiest of products or services (you know, like SEO Consulting) but that doesn’t mean our content has to be boring. Interesting and engaging writing is one of the easiest ways to make your blog content stand out from your competitors. If given the choice between two equally informative blogs where one has boring copywriting and the other has engaging copywriting, I’m sure as shootin’ going to read the more engaging blog.
Your content can still be credible and helpful without sounding like the essays you had to write Freshman year. Be conversational, have fun, sound human. Good grammar and spelling won’t hurt your cause either.
4.) You don’t follow a publishing schedule.
Here’s the thing: even if you do convert those casual readers into loyal subscribers and customers using beautifully crafted content, they aren’t going to come back for more if there isn’t…well, more. Getting people hooked on your content but failing to publish regularly is a great way make them lose interest. Why should they visit your blog if there isn’t anything new and exciting waiting on them when they do?
Pay special attention to this blogging tip:
Editorial calendars are your friend! Create one and schedule out your blog posts for the month. If you’re low on time just start with publishing one post per week. The important thing is that you’re putting something out regularly.
5.) Your blog isn’t optimized for social sharing.
If you want to bring more readers to your site let the readers you already have help you out. Add social sharing buttons to your posts so visitors can help you share your content.
Social sharing helps expose your blog posts to new audiences you may not have reached otherwise. You can also do things like add a little imagery and include attention-grabbing headlines that compel people to share your posts.
A little hard work goes a long way in the blogosphere. Just stick with it. It won’t be long until you start seeing results!