With Thanksgiving literally just around the corner, holiday TV advertisements are in full swing. While it doesn’t get the recognition it deserves, TV advertising is still the most dominant advertising medium around, attributing to 37% of global ad spend in 2015 [Source].

However, the day is quickly approaching when internet advertising is predicted to take over TV ads for the first time ever (in 2017). Who knows what we’ll be highlighting this time next year.

With that in mind, we wanted to take some time to appreciate a handful of the best holiday commercials of 2016 (so far). Enjoy and don’t forget to share your favorite holiday commercial with us in the comments below!

*Updated 12/19/2016 to include 2 new Christmas TV ads

‘Holiday’s With Walmart’ Campaign: “Giving Thanks”

If you haven’t seen it yet, this is the Thanksgiving TV ad everyone is buzzing about. It’s important this holiday season to remember to be grateful in the moment and this ad from Walmart does a great job driving that point home. Fair warning: you might tear up a little.

Thanksgiving Holiday Commercial 2016 – Marshalls, T.J. Maxx, and HomeGoods

We have mad respect for Marshalls, T.J. Maxx, and HomeGoods closing their doors this Thanksgiving so employees can enjoy the holiday with friends and family. Their TV ad serves as an amazing reminder that while doorbuster deals are great and all, nothing compares to the time spent with the people who matter most to us.

2016 Publix Thanksgiving Commercial: Celebrate More This Thanksgiving

The caption for this Thanksgiving ad speaks for itself: “On Thanksgiving, we tend to worry we won’t have enough. We worry we’ll need more potatoes, more chairs, and more time. But today, we’re reminded that all we really need more of is each other.”

Apple – Frankie’s Holiday

Apple’s latest TV commercial reminds us to keep our minds and hearts open this holiday season as we witness, “An unexpected holiday visitor finally get the welcome he deserves.”

M&S 2016 Christmas Ad: Christmas with love from Mrs. Clause

Meet Mrs. Clause. She’s going to play your heart strings like a harp. Enjoy!

John Lewis Christmas Advert 2016: #BusterTheBoxer

Both heartwarming and funny, #BusterTheBoxer is a holiday advert guaranteed to fill your home with holiday cheer this season.

Happy Holidays from Z Coast Media!