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Show of hands, who remembers reading Maurice Sendak’s Where the Wild Things Are when you were a kid? The story begins when our main character Max misbehaves, his mom calls him a “wild thing” and he’s sent to his room without supper.

He’s so angry his bedroom turns into a jungle, a boat appears, and he sails to the land of the wild things. Max, who isn’t afraid of anything, tames the wild things, becomes their king, and decrees “Let the wild rumpus start,” and everything goes wild dancing in the moonlight.

Eventually, Max misses his mom and even though the wild things beg him to stay, he goes back to his bedroom to eat his supper. Where the Wild Things Are has always been a classic in my mind but when it was first published some people thought the anger and monsters would traumatize children.

The lesson I remember taking away from the book as a kid was to channel my emotions creatively instead of destructively. Everyone else caught on eventually and the book’s a beloved classic across the board today.

I was thinking about this story while browsing kid’s books for all the niece’s I seem to have racked up in the last five years. It makes me really excited to share stories with them that I loved as a child.

My world opened up when I discovered books and people often ask me who shaped/shapes my life as a writer and I usually answer with one of the following:

  • My mother, who cultivated my love of books (and is a brilliant artist/creative herself)
  • A handful of authors from my childhood including but not limited to E.B. White, Maurice Sendak, C.S. Lewis, Robert Frost, and J.R.R. Tolkien
  • All my friends and relatives who I constantly draw inspiration from whether they’re aware of it or not…now you know

Naturally curious person that I am, when I decided to write this post I hit up Nick to find out who he would say shaped/shapes his life as a designer. This is what he texted back:

  • As a creative, I would say an old friend named Kristen Montgomery
  • As a photographer, Instagram
  • As a designer, my first boss at my first design job
  • As a content creator/marketer, I would say you (Paige)  

*awww, thanks buddy*

This made me realize something. We’re both good at keeping the nonsensical part of ourselves alive and we’re good at sharing it with other people because other people help us keep that wild thing in us alive.

Let the Wild Rumpus Start

When I discovered stories, and when Nick discovered design, we both found a way to channel our emotions creatively. Not everyone is so lucky and we both try not to take it for granted that the wild things within us were never fully tamed.

We are both storytellers in our own right.

I just prefer to use words while Nick prefers to use visuals.

And I may be biased but I don’t think there’s a more beautiful and creative gift than the ability to tell stories. The world is sewn together with stories and the people who learn to trust their intuition in a world full of logical and analytical thinking are the storytellers.

It’s a privilege to be one of the storytellers.

But it isn’t always easy to trust your intuition; to listen to the wild thing inside you…if you’re not a storyteller that is.

Storytellers don’t have a choice. You can’t fight it no matter how much you’re encouraged to try. No matter how many times you’re told to “settle down.” To “not be so weird.” To “be quiet.” To “stop seeing it that way.”

That gut-feeling, that child-like wild thing, that intuition, if you’re lucky enough to never lose it…if you listen to it…feels like a North Star calling out to you from the sky, asking you to follow closely. When you spend your whole life defending the wild thing in your heart, sometimes make believe makes more sense than the real world.

It’s not a bad problem to have. It’s unusual, sure, but it makes life a lot more fun.

It’s good to see the world through your own eyes. To question people, places, things, and processes. To let your art run wild and free.

I suppose I’m telling you this because I don’t want anyone, especially you, to ignore the wild thing in your heart just because it makes you different.

The wild thing in your heart makes you special and you can learn how to channel it, use it properly, and do something beautiful with it.

Can You Live A Life As Wild As Your Art?

Absolutely!

Sometimes the real world isn’t big enough for you to express the magnitude of an experience or a thought or a feeling. That’s okay. When that happens it signals it’s time to create something. It’s time to let the wild thing within you tell a story.

It can be with words. It can be with pictures. It can be a new workout routine, starting a new business, or trying something new in the kitchen. You can tell a story however you choose to express it. There’s art in everything when you open yourself up to be filled with creative potential that wants to speak in new languages.

Think in form and color.

Think in imagination.

That’s why we have books, music, medical advancements, sports, art, technological advancements, the list goes on.

The important and necessary work of creating and imagining is very real. We forget, as we grow older, how easily in reach the portal of the imagination is because we forget how to defend the wild and creative things inside us.

Or worse, we remember imagination is at our fingertips but we try to hide it. I call it “pretending in secret” and I think it’s an awful way to live.

You can be serious about playing pretend and it can be embraced in all disciplines. Playing “what if” helps us uncover the hidden mysteries of the world. Daring to go and think beyond everything that has been done and thought before is how progress is made.

If we embrace this though we have to be brave every day. We have to blur the boundaries between the created and the real. We have to invite others to actively dream and imagine with us.

All You Have To Do Is Begin

If you’re struggling today, maybe you’re stuck on an assignment at work or you’ve been staring at a blank page of a paper you have due tomorrow for the last three weeks, I want to encourage you to LET THE WILD RUMPUS START.

The beginning of this post was inspired by a children’s book but the conclusion was inspired by Tobias Van Schneider and an article he wrote recently titled You Only Have to Start.

I thought Van Schneider’s post presented an inspiring idea to be productive/creative every day when you’re not in the habit of living a life full of imagination.

It begins with taking the pressure off yourself and your work. It’s much easier to create and complete something when you aren’t overwhelmed with reaching an end goal. When you have a project and you don’t know where to begin the best thing you can do is just start. It’s better than doing nothing at all and you never know when a little research, brainstorming, or doodling will make the lightbulb in your head go off.

Dig deep and fight for the wild and creative things inside you.

All you have to do is start:

  • Trust your ideas, imagination, and creativity. Believe in it no matter how crazy.
  • Allow the nonsensical to stay open when you share it with others. Be brave.
  • Remember how to step between make-believe and the real world.
  • Defend the wild thing within you; the creative thing; the childlike thing; the dreaming thing; every day. Fighting for it is the only way to hang on to it.

Give this post a like if you’ve ever read Where The Wild Things Are and leave a comment telling us about a favorite book from your childhood. It’ll only take two minutes. “Let the wild rumpus start.” You can still make it home in time for dinner.

–Paige & Nick

You have to create beauty to appreciate beauty.

Around here, we like to find the beauty in a lot of different things. Websites. Posters. Cars. Mexican food. Album covers.

Big emphasis on the album covers. We’ve mentioned it before and you can bet we’ll mention it again, but we dig music over here on the (Z) Coast.

Designing album art is a very different kind of design and we know when to take the time to appreciate something unique and inspiring. Albums represent a chapter in the artist’s life that often signals something worth remembering. It’s common courtesy, really.

A lot of emotion, time, energy, and money go into recording an album so you better believe just as much emotion, time, and energy (we won’t get into the money debate today) go into the art that graces the cover.

Album art designers are faced with communicating via a single image what most listeners will forever associate with the entire collection of songs on the artist’s album.

It’s not an easy task and it’s kind of a big deal.

But we’d totally jump at the chance to design an album cover if anybody ever came knocking with a project.

So tonight, we’re taking the time to recognize some of our favorite album art. Art that we believe connects with its intended audience and relays a powerful message about the music waiting to be unleashed into our earbuds and change our lives forever.

We hope you enjoy the album covers below as much as we do. The music ain’t bad either.

Radiohead – A Moon Shaped Pool (2016)

Radiohead-A-Moon-Shaped-Pool

Ryan Monbleau – I Was Just Leaving (2017)

Ryan-Monbleau-I-Was-Just-Leaving

The Velvet Underground & Nico – The Velvet Underground & Nico (1967)

The-Velvet-Underground-Nico-The-Velvet-Underground-Nico

Childish Gambino – Awaken, My Love (2016)

Childish-Gambino-Awaken-My-Love

B.B. King – One Kind Favor (2008)

B-B-King-One-Kind-Favor

Milo Greene – Milo Greene (2012)

milo-greene-milo-greene

Zac Brown Band – Jekyll + Hyde (2015)

Zac-Brown-Band-Jekyll-Hyde

Lucius – Wildewomen (2014)

lucius-wildewoman

Eden – I Think You Think Too Much of Me (2016)

Eden-I-Think-You-Think-Too-Much-of-Me

Years And Years – Communion (2016)

years-and-years-communion

Music is the pulse our body craves to feel, touch, and generate art. Do you believe we love music yet? Good, because we would like to create your next album art, traffic-generating website, or marketing funnel. Z Coast Media is all about the vibes and in order to keep putting your sound out you need a plan to fund that adventure. Contact us today to reach your bands brand goals! 

 

“The more that you read, the more things you will know. The more that you learn, the more places you’ll go.”

Dr. Seuss, I Can Read With My Eyes Shut!

Creative entrepreneurs wear all kinds of hats—we’re digital marketers, we’re designers, we’re copywriters, we’re a little bit of everything. In any case, as a creative entrepreneur, you must have the ability to transform the beige and boring into something that everybody wants.

But this is easier said than done.

We know plenty of designers who want to improve their copywriting skills and plenty of copywriters who want to know how to do a thing or two in Illustrator. Why? Because they know it will set them apart from the competition.

It doesn’t hurt for digital marketers to know a thing two about design and copywriting both but creative entrepreneurs should have at least a basic understanding of all three—digital marketing, copywriting, and design—if they want to succeed.

A little harsh, but true.

Loosely translated, our little quote from Dr.Seuss at the beginning of this post means you should never stop learning and expanding your skill set if you want to continue to grow.

If you want to excel as a creative entrepreneur we recommend checking out any and all of the books on this list.

What’s your favorite book about design, digital marketing, or copywriting? Tell us in the comments, please.  We’re looking for new titles to add to our bookshelf.

Sharpen-your-copywriting-skills-read

Sharpen your copywriting skills, read

  • Bird by Bird: Some Instructions on Writing and Life – This book is a treasure and by far one of the best things you will read in your life. Creative entrepreneur or not. It’s targeted more towards creative writers and novelists. It won’t help you write copy that sells but it will inspire you and teach you how to keep creating every single day.
  • D&AD: The Copy Book – The Copy Book is a must have for creatives and copywriters. The lessons found here on writing clearly and persuasively apply to all creative entrepreneurs.
  • Read Me: 10 Lessons for Writing Great Copy – If your goal in life is to master the written word Read Me will teach you how. The 10 lessons inside are easy to understand, difficult to apply. But that’s kind of the whole point. Once you’ve mastered the application you should consider yourself a great copywriter.
  • The Idea Writers – Do you want to understand the realities of creative business today? Read this book. The Idea Writers provides an in-depth understanding of how the advertising business works and how we as creatives can bring our terrific ideas to life.

Fine-tune-your-design-skills-read

Fine-tune your design skills, read

Whet-your-digital-marketing-appetite-read

Whet your digital marketing appetite, read

  • All Marketers Are Liars – Seth Godin discusses the importance of being authentic with your branding campaigns. To be a great digital marketer / creative entrepreneur, you have to be genuine.
  • Content Inc. – The full title of this one is actually Content Inc.: How Entrepreneurs Use Content to Build Massive Audiences and Create Radically Successful Businesses. It’s a mouthful, but it’s a fundamental read for anyone who wants to understand the importance of content in marketing campaigns.
  • Hug Your Haters: How to Embrace Complaints and Keep Your Customers – Although this book is more about customer service than straight up digital marketing, it’s an important read for everyone because smartphones and social media have fundamentally altered the science of how people make and respond to complaints.
  • You’re My Favorite Client – Successful marketing campaigns are built on a foundation of understanding your client’s expectations. You’re My Favorite Client provides you with tools and techniques you can use to ensure you kick every project off right: with a clear understanding of what your client wants.

Just like Dr.Seuss said, “The more that you learn, the more places you’ll go.” That’s what creative entrepreneurship is all about, right? Learning and growing your creative abilities for success?

That’s how we interpret anyway. If you think differently, feel free to tell us about in the comments. We’d be happy to talk.

Keeping up with the latest marketing and design trends can be a real struggle. On WordPress alone, there are over 56 million blog posts shared every month. But who has the time to check all of their favorite industry websites every single day?

We certainly don’t. But we hate missing posts. Thankfully, a lot of our favorite blogs and industry leaders are great at providing newsletters that keep us informed.  

Here are 6 of our favorite marketing and design newsletters  you should subscribe to. Speaking of subscribing to newsletters, have you signed up for the Z Coast Newsletter?

6 Newsletters You Should Subscribe To Because We Say So

 

  1. MOO. The MOOsLETTER is one of the best things to grace our inboxes in the history of Gmail. What’s great about Moo is they don’t bombard you with “buy our stuff” newsletters all the time. You get quality content, expert tips, product updates, exclusive discounts and all sorts of other goodies. If you’re not already receiving The MOOsLetter, you’re missing out.
  2. Death to the Stock Photo. Death to the Stock Photo defines themselves as, “A photo & inspiration haven for creatives crushing their path.”  But Death to the Stock Photo isn’t just for photographers. Writers can sign up for a special newsletter too, The Writers List, that dishes out fun writing prompts every week to keep you on your creative toes.
  3. Buffer Social. Buffer Social is the bomb. Buffer is a company with a whole lot of personality and it shines through in their newsletter. If you’re looking for a resource that will provide you with expert social media marketing advice, tips, and experiments this is the one you want.
  4. Desk of Tobias van Schneider. Tobias van Schneider is an award-winning designer with some award-worthy facial hair who resides in New York City. You can join his private email list and receive an email every Sunday night overflowing with new and interesting articles, exclusive updates, and special tips and goodies for designers.
  5. General Assembly. The GA website is already an excellent resource for marketers and their newsletter incorporates a number of these resources into their newsletter regularly. Some topics you will often find discussed (in addition to courses offered) include coding, career advice, data, design, and marketing. Subscribe to the General Assembly newsletter. Enjoy!
  6. HubSpot’s Marketing Blog. HubSpot is one of the most respected leaders in the marketing industry. They also churn out a lot of content. The most convenient way to keep up with HubSpot and all the latest marketing tips, trends, and best practices is to subscribe to HubSpot’s Marketing Blog. There’s a reason everybody’s doing it.

 

Don’t see your favorite newsletter on this list? Email us your suggestions!