Facebook, as we all know by now, is the #1 place to connect with friends and share things online. But it has quickly become so much more than just a social media platform.
Facebook has exploded into a place where businesses both big and small can market themselves through interaction with customers and self-promotion. And the best part?
You can do a lot of it for free.
That means you don’t have to be Coca-Cola to use Facebook as a powerful marketing tool. If you’ve got a business, do yourself a favor and start using FB to promote it.
Don’t know where to start? No worries. We’ve got some tips about what you can do to break through the noise in your follower’s News Feed’s.
How do you use Facebook to promote your business? Share your top tips with us in the comments.
How to Promote Your Business on Facebook
#1 Use a profile picture people will recognize.
Being easily recognized is super important to being found and liked. How do you expect people to know who you are or how to determine it’s a real company account if they don’t know what to look for? Your profile photo gets prime real estate at the top of your profile page. Make the most of it.
#2 Pay attention to your insights page, bro.
Facebook came in clutch when they introduced Facebook Insights. This is a free and powerful tool you have at your disposal right in your business profile. You can use Facebook Insights to help you determine the best days and times to post and engage with your audience. Posting strategically, which often reveals that less is more when it comes to Facebook, can have a huge impact on your clickthrough and share rates.
#3 Coordinate the most visible parts of your page.
We already covered getting your profile picture in order but coordinating your cover photo, CTA and pinned post are a pretty big deal too when you want to use Facebook to promote your business. The best thing that you can do? Make your messaging match across all of these features (and your other social profiles while you’re at it).
#4 Tailor your posts to your audience.
Give the people what they want! Facebook gives you everything you need to successfully promote your business. We’re talking tools that help you segment your organic posts by age, gender, education, all kinds of stuff. This my friends is important to getting the right posts in front of the right people at the right time. Easier said than done but important nonetheless.
#5 Mix it up!
Speaking of getting the right content in front of the right people at the right time, you can’t be afraid to mix up what you post to your business page. Keep people engaged with visual elements, graphics, and video which can generate up to 94% more views. Just remember not to go overboard and post so much so often people start hiding you from their feeds.
#6 Try using Facebook Ads.
This is the only thing we’re suggesting you do to help promote your business on Facebook that isn’t free. However, if you start doing everything else on your list ahead of this one, you can get better ROI on your ads by promoting content you already know works. Strategic advertising at its finest.
We know that using Facebook to promote and market your business can seem a little scary, especially if you’re just starting out. But we’re here to encourage you to go for it!
Take a look in the mirror and remind yourself that you’ve got a great product or service that the world needs to know about and you’re going to make sure it gets out there.
If you don’t want to do it alone, you don’t have to.
Tell us how we can help you get the most out of your Facebook business profile and we’ll be happy to help you achieve the goals you’ve set for yourself in 2017.