Instagram has more than 400 million monthly users, making it an unparalleled visual platform for marketers and agencies to show off company culture, finished products and what all goes on behind-the-scenes. It’s also a great place to troll for inspiration.
Instagram is an excellent platform for attracting new customers and new talent. And it’s a place where you can set yourself and your agency apart. Here are 17 of the best digital marketers and agencies we suggest you go follow right now.
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@st8mnt
ST8MNT BRAND AGENCY is based out of Nashville, TN. They boast some serious design skills and a laid-back company culture we seriously admire. Their Instagram is full of cool company events and the awesome projects they get to work on.
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@adam.the.creator
ADAM PADILLA, the dude behind the account, is the president of BrandFire. If you don’t know who BrandFire is we have just one question for you: has it been comfy living under that rock all these years? Why is this account worth following? Padilla draws a new sketch and posts it to Instagram every single day.
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@hzdg
HZDG specializes in branding and digital marketing. Their Instagram account is a frickin’ treasure trove of design inspiration. The agency shares photos from their own work and the work of other designers and artists they think rock.
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@safatopia
MAANI SAFA’S Instagram account is exotic, elegant, and mesmerizing. The Co-Founder and managing partner of Etch, Safa has had a hand in pioneering brands like News Corp, The Dow Jones, and The Wall Street Journal.
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@rpa_advertising
RPA ADVERTISING makes going to the office every day look fun. Like, really fun. They take a people-first approach and have put Santa Monica on our bucket list of places to hang out soon. If you ever need some office culture inspiration, just browse RPA’s Instagram.
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@eyesores
This is the Instagram of XAVIER GALLEGO, Creative Director at R/GA (an advertising agency in New York). All of the cartoons on Gallego’s account are originals. They’re also super cute, exhibit A:
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@talkshopmedia
TALK SHOP MEDIA is a digital marketing agency that specializes in influencer relations. Following their Instagram account is like having a free pass to all of the amazing events they go to. It’s hard not to be a little jealous sometimes.
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@mildenhall
JONATHAN MILDENHALL is the CMO of AirBnb and his Instagram account is a must follow for one important reason: he reminds us that there’s a life outside of work to be lived and enjoyed to the fullest.
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@saltedstone
Another California agency, SALTED STONE INC., just posts good quality visuals to their Instagram account. If you’ve just started your own business Instagram, they’re a good role model to look to if you want to see how it’s done (right).
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@ollyis
OLLY COURTNEY is an advertising creative director and photographer from across the pond (London, to be exact). Courtney is on this list because he has a knack for taking the seriously boring and turning it into something truly beautiful.
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@fredfaridparis
The Paris-based agency (FRED & FARID) takes a super personal approach to Instagram. They share photos of everyday life and their team being real people just like you and us, on and off the clock.
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@alexandreholder
ALEX HOLDER is the acting Content Director at ELLE UK and has openly admitted to using her kid for likes. She’s hilarious, motivational, and a little edgy. What more do you want?
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@sparkbrand
SPARK takes you on a journey of unforgettable behind-the-scenes moments when working on ads for brands like Visit Florida and Hilton. They share good design work and illustrations on a regular basis as well.
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@sherylsandberg
Why should you follow SHERYL SANDBERG on Instagram? Because you get an inside look into what it’s like being the most powerful woman at Facebook. Why aren’t you following her already?
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@agencyvcph
AGENCY V is an international PR and event agency. If you’re ever in search of sleek, sexy, minimalistic inspiration, this is the Instagram account to follow. They’re also pretty awesome if you’re into fashion, lifestyle, and beauty. Just sayin’.
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@fintangillespie
FINTAN GILLESPIE has had quite the impressive career with the likes of Google and Snap Inc. finding a place on his resume. But we’re not suggesting you follow his Instagram because of his resume. We’re suggesting you follow for all the sick travel shots he posts.
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@redantler
RED ANTLER is so cool, man. This agency embodies New York Charm and it shines through in everything they post. We’re not going to mislead you. Red Antler’s Instagram is a magical account to follow.
And there you have it, folks!
Seventeen of the best marketers and digital marketing agencies you should be following on Instagram. This list could have been so much longer so if you feel like there’s an agency out there who deserves a slot, send us a nomination.
Don’t forget: you can follow Z Coast Media on Instagram too!
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