Owning a business and not having a business website is insane. We get it. Your speciality is costume design, or roadside BBQ, or selling kayaks. You do alright with word of mouth referrals and your Instagram account is okay. But you wouldn’t have a clue how to get started if somebody offered to help you […]
The amount of options we have for posting content on the internet is ridiculous. Every major platform out there (that you’re probably already on) supports video in some way. Twitter, Instagram and Snapchat are all stellar for short videos and sneak peek clips. Facebook Live and YouTube are phenomenal options for long-form videos, ads, interviews […]
So you’ve just launched your new business and you’ve got something you want people to know about. It’s dope and people are going to love it, but you feel awkward telling them about it and you don’t really know how you’re going to get the word out anyway because you’ve barely got a budget as […]
What is Digital Marketing? Well, kids, that’s a great question. But to answer you we’re not going to quote some crappy Wikipedia article (no offense Wikipedia) or leave it to the big boys like HubSpot to define it for us. No, we’re going to tell you how we define digital marketing here at Z Coast […]
A Letter from Us to You Hey y’all. The blog has been a little lackluster as of late, hasn’t it? We know. And we’re sorry about that. We are a web design and marketing agency after all. One of the things we preach on the regular is how important it is to figure out your […]
What tools do you use for online marketing? Are you limited by your budget? Stretching it too thin on enterprise level marketing tools? Guess what: you can take care of all your online marketing needs without spending a dime. That’s right buddy. You don’t have to spend a penny on your marketing stack, a.k.a all […]
Name a day of the week and just about anybody can guarantee their email inbox is overflowing with messages. We are all constantly bombarded with emails upon emails that do little for us besides giving us some boxes to tick as trash when mid-afternoon rolls around and the office is quiet. But… Every now and […]
Email subject lines can be the beginning of closing a great deal or the reason your email winds up in the trash bin. Sales reps know this better than anybody. While most people spend time agonizing over the copy in the body of the email, salespeople never forget one of the most important ingredients of […]
What’s the best day of the week to send emails? We get this question a lot. The truth of the matter is, when you get down to the nitty gritty of it, it all depends on your audience. Plenty of folks have done studies to give you a good starting point to run tests though […]
If you’ve ever asked yourself how the heck you’re supposed to find content marketing ideas and hot topics that are on-trend and relevant to your business, this post is for you. Using nothing but free tools, we’re going to show you how you can find ideas, produce relevant content for your audience, and attract engagement. […]